Ghostwriter
in the Machine.
I write for Web3 founders and built the AI systems that make it scale. One person running content operations end to end.
// Work
COMPOUND GROWTH
HEAD OF CONTENT & OPSAUG 2025 – PRESENTInfrastructure Built
Client Results: 4 Case Studies
CLIENTS ANONYMISED// The Pattern Goes Back Further
EARLIER RESULTS
4 RECORDS
// How I Think
STRATEGY WORK
STRATEGY PROPOSALSFull repositioning decks written for real brands: gap analysis, strategic narrative, content direction, and post samples showing exactly what execution looks like.
// Work together
Building something in Web3?
Let's talk.
// What people say
"I had the pleasure of collaborating with Vedaang on growth hacking for my social media. His knack for understanding what engages audiences is what impresses me the most. 'Twas a pleasure working with him!"
Yash Garg
Private Equity · Bain & Company · 60M+ YouTube views
"Having worked alongside Vedaang, I can confidently attest to his exceptional reliability when it comes to delivering top-notch content on time, every time. I wholeheartedly recommend him to anyone seeking a skilled content writer with a passion for emerging technologies."
Karthikeya Gutta
Growth @ SCRIB3
"Vedaang is extremely passionate about his work and is one of the very few individuals who are open for feedback and constructive criticism."
Aniket Dhiman
Tata Consumer · IIM Mumbai · Guest Speaker @IITs/NITs
"Vedaang has a great work ethic. Even as a freelancer he has a good approach towards the project he is assigned. Would love to work in future as well."
Komal Haldua, PMP®
Certified ScrumMaster · Solution/Project Consultant
// About
Started in content before I had a niche. Grew Instagram profiles for web2 founders, worked on YouTube channels, wrote for crypto protocols. Learned what actually moves audiences by doing it across enough platforms and niches that the patterns became obvious.
The thing I got good at early was learning fast. I would go into a niche I knew nothing about, do the homework, talk to the founder enough to understand what they actually believed, and build content around that. 60K Instagram followers in 3 months for an entrepreneurship founder. 140K LinkedIn impressions in 2 months for a DeFi protocol. No prior experience in either niche before starting.
The ghostwriting side became a real methodology over time. Every founder has a voice, a set of stories, a way of thinking about their space that nobody else has. The work is finding that and turning it into content that sounds exactly like them, not like a content agency wrote it. Voice notes, weekly calls, story extraction, personality profiling, whatever it takes to get there.
When I hit the ceiling every writer hits, good content with broken execution, I started building tools instead of outsourcing the problem. Approval dashboards, QRT automation, clipping pipelines, a self-learning content engine with vector RAG. The engineering background turned out to be useful after all. Now I run the whole operation: strategy, writing, systems, video, distribution.
Started freelancing in web3. Wrote for NFT platforms, DeFi protocols, crypto founders. Learned what actually moves audiences by writing for dozens of them.
Meroku Technologies as Marketing Associate. Owned Twitter content strategy, ecosystem partnerships, and protocol documentation for multiple projects.
Cryptovidstudios. Scaled client profiles to 200K+ combined reach. Managed editors and designers. First time running a content team end to end.
Joined Compound Growth as Head of Content & Ops when the agency had 5 active clients. Built the post approval dashboard in my first 2 days.
Agency scaled to 14 concurrent clients with the portal deployed, QRT automation running, and a team of 15 coordinating across writing, replies, and design.
Built the Content Engine, a self-learning AI content system with vector RAG and automated feedback loops. It became the agency's core IP.
// Contact
LET'S BUILD
SOMETHING.
Founders building on X, teams that want a proper content system, companies figuring out where AI actually fits in their operations. Reach out, I reply fast.
Book a discovery call→